Do You Know Your Competition?

That’s quite the question, isn’t it? Most business owners try very hard not to think, or speak about their competitors. They say it’s enough to know they are out there.

However, isn’t it better to know what you’re up against?  Isn’t it better to know what they are doing great so you can steer clear and make yourself great at something else?

If your competitor has you beat on price, why not beat them on customer service?  It isn’t always just about price. Sometimes value prevails. People buy from those they like and trust. If you offer things your clients value sometimes you get the business even if your price is a little higher.

No one wants to compete in a race to the bottom.  But a race it is and you can decide which one you are willing to enter.  Make it worth your while.  Don’t compete where you can’t win.  Compete where you can!

You can determine the kinds of products you offer; the type of service; the quality; the guarantee and lots more.

Find out what your competitor is doing and be different.  Check to see if what they offer is just standard fare. Then offer better.

Don’t be caught up in avoidance.  For your success, meet them head on.  Determine your own race and WIN!

What do you think? We would love to know someone is reading. Tell us right here on this page!

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