Do a Twist

There are things in this world that everyone does the same as everyone else. For example, everyone sends out Christmas cards. Do you ? 

Then maybe you could do something entirely different. How be you send out Groundhog Day cards? Actually, it was Groundhog Day buttons I handed out.

Yes, on a cold February day I ventured downtown to go into businesses and give all there a button. Some were thrilled to have someone come and brighten their day. One office worker actually snarled at me. But, I did get a write up in the local paper because I did something different.

What can you do?

While some people send flowers, you send a basket filled with coffees from around the world; or maybe cheeses; or everyone’s favourite – chocolate.

While everyone is busy using email because it is fast, easy and very inexpensive, why not send your own designed hand-written cards?

Get the idea. Look at what others do, then do a twist and do something that differentiate you from the crowd.

Make a list of 10 things that everyone does in your industry. Now put your own twist on them. Take your time and think it through carefully. The best ideas always take time. Let your mind mull over your ideas as you are falling off to sleep. That way your subconscious mind works at it all night.

You don’t need to do them all; just use them as jumping off points for other ideas.

Become aware. Watch and see what is going on in other industries. Look for oddities and specialties that can be twisted and flipped and turned on their ear to create a whole new use.

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