The Implications of Mission and Vision

Having well thought out mission and vision statements is not the end of the process for you and your business. These statements should be intimately tied to how your business is structured and how customers are treated today and long-term. Let’s take the ones developed for our business and see what that means.

Merrimac Marketing Mission – Building on the strong information foundations underpinning the Merrimac Marketing offering, we are committed to helping our clients identify solid, worthwhile, marketing goals in their businesses. We work with them as coaches to avoid the inevitable risks they face achieving them online. An important first step in our unique service offering is to facilitate the opportunity represented by establishing the unique Merrimac Marketing coaching process.

Merrimac Marketing Vision - In its community Merrimac Marketing is recognized as the first, best choice for information, products and services in the area of online marketing for small businesses. Merrimac Marketing differentiates itself by the exceptional level of personalized service and coaching that it can provide to its clients who are business startups and other small business owners. Merrimac Marketing attracts new clients regularly and easily because of the strong referrals that its clients provide.

First off, look at the structure of the website, www.merrimacmarketing.net. Notice that the business is geared to help people get established online quickly and easily without needing a lot of expertise right now. Secondly, the whole business is directed toward the development of a strong coaching relationship. We have actually built this into the process from the get-go by providing a lot of advice in the development process. (Most people select options initially without thinking about all their information needs down the road.)

The website has been based on providing information to our clients and potential customers. Eventually it will be a place where customers can find all they need to take advantage of online marketing opportunities that put them ahead of their rivals as sources of expertise and information in their chosen field. It will allow for marketing opportunities in line with modern expectations. Such positioning makes them and their business “findable” in the marketplace.

Modern customers increasingly show a marked preference for control and initiative in starting the buying process. It used to be that the business owner/marketer controlled this process. To them belonged the initiative to contact, or not. They controlled all the important information and its dissemination. Well, things have changed.

You can deliberately fashion your business to take advantage of these important demographic changes or you can leave your online efforts in “old mode”, providing brags about you and your company, your products and providing basic contact information “serious” prospects. It’s a recipe for financial ruin.

For more information please visit: http://www.merrimacmarketing.net